Welcome To My New Blog
Supposedly, I am gonna do this at elast weekly, but quite frankly I doubt is. Anyway, i wanna kick off this one with a link to a really super plus good post @ Cre8asite:
Marketing 101 - Introducing the Essentials of Marketing
Some really good starting advice, and well worth a read. Hopefully, If I ever get off my huge butt, I can add more useful links, but I geuss paragraph one can be re-consulted on the likelihood of that happenning!!!
A great Article On Usability - It talks about how the "small things", like were a user ends up after using a shopping cart, are so vital. I really like the way this article isn't about Usability as an absolute, but rather a tool designed to improve conversions.
IT TAKES A LOT MORE THAN PRESS RELEASES (YAWN) TO MAKE YOUR ONLINE PRESS ROOM WORK - A great article about the good and bad of Online Press centres and PR sections. Not a lot of justifible rationale, as teh writer has a regular newsletter and appears to assume a lot of pre-knowledge in the reader. Stuill, reading between the lines, it is a definite interesting take ona part of websites that are often under utilised and underdone.
Internet and Information Technology Statistics - Compiled by the Victorian egov department, includes some valuable reports including links to an Australian Bureau of Statistics - Use of the Internet by Householders and Household Use of Information Technology.
Ammon Johns Article on multiple paths through a site - Having separate paths to sale for different types of user, e.g. cheap
asses, quality mongers, and specific feature searcher, just makes sense. Don't know why it isn't far more common (apart from the fact that it requires forethought and planning). Excellent idea.
Three Page Optimisation - Having three pages for each product, in order to provide, again, more information for prospective customers, and a different page that can be optimised for different Search Engines (relevant with the release of Yahoo! Search Technology to compete with Google). Some good Points, although the seperate paths article is the more interesting of the two.

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